| Selling
Sinclair:
How Sinclair Sold His Products
How did a relatively small
company like Sinclair Research - which even at the peak of
its success only employed about 140 people - gain such a prominent
place in the electronics market? How did Clive Sinclair himself
become "Uncle Clive", a national icon and darling
of the "enterprise generation" of the 1980s? The
answer was, quite simply, marketing. Sinclair's sales methods
were simple and highly effective. The company's advertising
was innovative and eyecatching - in quite a few instances,
the adverts were arguably better than the products they were
selling!
This section looks at Sinclair's
marketing methods - and mistakes - and provides an expanding
gallery of Sinclair adverts over the past 40 years.
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